HEP works with college/university presidents, institutional research, counseling, and first year experience, and student services staff to understand institution-specific retention and attrition trends and craft a best practice plan to improve student fit and graduation rates using retention factor analysis, and pre and post-matriculation analytical processes. HEP supports the college/university's retention program by the early prediction of at-risk students and by providing quantitative answers to why students leave during the first and second year. HEP, working with college/university personnel, uses best practices and controllable institutional retention factors to improve student retention and graduation.