HEP works with college/university presidents, chief academic officers, and chief financial officers using the Optimizing Academic Balance (OAB) analysis process to provide a thorough examination of the academic program including market potential, cost and revenue for all college/university academic program offerings, including undergraduate, non-traditional and graduate. Using the HEP OAB analysis system, an institution is able to make critical strategic decisions in light of its mission, quality, market potential, cost and revenue.